All parents make mistakes. My mom unknowingly made a big one: she lathered me in Johnson & Johnson’s Baby Lotion (the iconic pink bottle) after every bath as a child. I would beg her to first rub her hands together to warm up the chilly goop. The powdery scent instantly recalls my childhood. This nurturing ritual unfortunately resulted in my deepest addiction. Consequently, I hardly ever moisturize (one of my favorite verbs) my children; I know all too well that their delicate skin is predisposed to addiction.

Lotion addicts have strong opinions when it comes to product. I couldn’t care less about expensive, fancy lotions; I want my lotion to be odorless and feel right on my skin—no filmy, slippery texture. My past allegiances have been to Vaseline Intensive Care and then St. Ives Collagen Elastin, but truth be told, I was never fully satisfied.

Everything changed 7 years ago when my friend Heather introduced me to my lotion soulmate: Cetaphil Moisturizing Cream. It has fulfilled my deepest moisturizer longings, and even works great on my face. Did you read that? A body cream that is a face cream! The icing on top is that one of my all-time favorite stores, Costco, is a dedicated vendor of Cetaphil Moisturizing Cream and offers it on coupon about twice a year, which is when I stock up, because addictions are expensive—although this lotion is a steal of a deal.

This stuff is so good that my skeptical, outdoorsman husband recently discovered the joy of moisturizing. Enough said.

Time Sensitive Alert: Cetaphil Moisturizing Cream is on coupon right now at Costco—$4.50 off until March 28. That's a sale price of $11.49 (regular price: $15.99) for 28.8 ounces of the best lotion ever, conveniently packaged into two jars: a large 20 oz. jar and a smaller 8.8 oz. jar. Costco says you're limited to 4 packages, but I bought 5 and no one tried to stop me.

Addendum: I went to the dermatologist to get a mole removed. After my procedure, I figured I'd earned the right to inquire about product samples (one of my favorite things in life is free samples). The doctor shocked me when she escorted me to the sample cupboard—not just a little basket, but the actual storage cupboard. I could hardly contain my excitement. While looting the cupboard, I asked my Stanford University-educated dermatologist what she thinks about Cetaphil. She paused, lightly moaned, and told me Cetaphil is her favorite skin care company. Case closed.