A young lady on the brink of her 13th birthday led me to a fabulous deal that I have to share with you. All she wants for her teenage passage is a piece of Kendra Scott jewelry; she told her mom the store offers 50% off one item during your birthday month. This had middle school rumor written all over it, too good to be true. This past weekend I took a staycation at Santana Row and availed myself of the opportunity to conduct an in-person investigation. Lo and behold, the rumor is TRUE. 

I'm not a jewelry lover and I'd never even heard of the company, so I was surprised to find myself swooning inside the shop. Definitely check out their collection: they have some beautiful pieces and the price point is reasonable. Their theme color is yellow (with a hint of mustard); the jewelry boxes and bags carry the motif in stunning simplicity. Tiffany's turquoise packaging was a stroke of marketing genius, and Kendra Scott is heeding their wisdom.

Kendra's best-selling item is the Elisa Pendant Necklace with one of their drusy stones, click here to peek at it. You'll likely recognize it. (I had to look up what drusy means; it's a geological term for a coating of fine crystals on a rock surface.)

With the 50% birthday discount, the cost of the Elisa necklace is reduced from $65 to $32.50. Of course, there's no need to stick with the popular—they have myriad one-of-a-kind pieces if you're a one-of-a-kind gal. A very merry birthday to you, and you, and you.

Insider Tips:

• May is my birthday month. I don't wear much jewelry, so I didn't make a purchase (though I was tempted.) I was with a friend who loves jewelry and the shop clerk kindly allowed me to let her use my 50% birthday discount.
• A little birdie told me that if you're with someone making a purchase and you ask politely, they just might give you your own pretty yellow box & bag.
• The birthday discount on their small collection of fine jewelry is 25%. I don't know of any other classy stores offering 25% off their diamonds. Pretty sweet deal.